Zila Nutraceuticals, Inc., makers of Ester-C and Ester-E, recently launched its newest product, an Ester-C soft chew, which is the first vitamin C soft chew on the market. The 250 mg Ester-C Soft Chew has a sweet, tangy orange flavor and a soft, palatable texture. The company plans to introduce additional flavors to its line of soft chews.